I designed the first mobile app for Morele, a polish e-commerce group. Our
progressive mobile app got four stars both in Google Play and App Store. Usability and visual improvements
increased mobile conversion.
Also, I redesigned experience for desktop, and I worked on a couple of new
features launched in 2017-2018. I was the first UX specialist on the board, and I started the user-centred
evangelization in the company. With a small internal design team, we enriched the current design process
with usability testing, surveys, workshops, and experiments.
When they say "Hey, let's do a mobile app!"
Morele Group is a Polish e-commerce business with over ten shops selling
electronics, sports accessories, cosmetics, and more. They wanted to address market trends and increase
sales on mobile. They didn't know why customers were spending a lot of time on mobile, but they didn’t buy
too many things.
For several months we tested assumptions in quick iterations and collected
customers' feedback regularly. Reviewed insights were the base to generate mobile improvements ideas.
— ideas & priorities
Progressive web app - a new way to save money
The technical idea was to create a progressive web mobile app. It meant that
at the same time, we needed to address a part of desktop issues.
The main challenge was a prioritization of what we should fix for the
first release. We created an ideas' backlog both for mobile and desktop. Going from his top to bottom, I
look at more than 30 mobile e-commerce benchmarks, and I discussed around 100
sketches with product and dev
teams, so that we could reject the most time-consuming changes at the beginning.
— hi-fi design and testing
Mobile-first prototype & testing
With the list of MVP features and sketches, we switched to hi-fi designs and
testing. Sessions with users gave us not only insights into what to change in our concepts, but also we
redefined the backlog for the most critical user flows. I helped with dozens of mobile changes.
At a power plant, you need to make thousands of control routes and
reports. How can we make workers’ lives easier? I designed the 2nd version of the new ERP
change the daily tasks of not only power plants.